According to several articles posted today, Bing’s TV campaign in the UK will feature ‘a woman seeking directions to Euston station.’

http://www.nma.co.uk/news/microsoft-to-run-first-tv-ad-campaign-for-bing/3010829.article

http://www.guardian.co.uk/technology/2010/mar/08/microsoft-bing-tv-ads-google

Unfortunately, the top result on Bing for ‘directions to Euston Station’ currently provides directions to St. Pancras Station, followed by hotel sites. In fact, there are no ‘directions to Euston Station’ anywhere on the front page.

Bing search result

Oh dear. We’d advise Bing to attend Steak’s presentation on integrating search with other marketing channels at the IAB on Wednesday 17th March.