Steak’s Social Media guru Peter Wood delves into the world of premiership footballers to examine how effectively players and clubs are harnessing the power of social media to engage with their loyal fans, and who could be doing more.
Peter’s findings, published in this week’s The Drum, explore the growing online communities passionately commenting and blogging about football. As Arsenal’s Head of Marketing Charles Allen put it, ‘We recognise we can’t accommodate all our Arsenal fans inside Emirates Stadium, but via social media we can give them a taste of Arsenal wherever they are in the world.’
You can read the full article here.
