Why the name “STEAK”?
Back in 2005 there were many search agencies with names prefixed with “i-” “e-” or that had “net”, “web” or similar words in them. All conveyed a sense that they were a technology company first, and...
2012 – The year social grew up
2012 for me was the year that social media grew up. With a little help from Google, a little push from native advertising and a giant shove from social listening, we’re finally here.
Digital and TV: The best of friends
Back in the early days of online, paid search and display network salesmen and web agencies actively attacked TV advertising and sought to carve off a slice of fat, opulent TV budgets for this new...
InstaBrands
One thing shown by this week’s enormous public backlash against the new Instagram Terms of Service is just how ingrained in popular culture the mobile photo-sharing app has become.
Walking in a #TwinterWonderland
360i have made history with a fantastic social concept to raise funds for Hurricane Sandy.
The Image Era: You’re Living in it
Last month I had attended an Andy Warhol Exhibit at the Met where I came across a series of works titled, “Daily Images: From Banality to Disaster.” Warhol’s collection inspired me, and jumpstarted a thought...
How to Land an Internship in Search
An internship is a great way to open the door to a career. Competition is often fierce – especially in the current economic climate.
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Running Multilingual Paid Search Campaigns
The beauty of launching a Paid Search campaign in another country is the immediacy of the activity. Advertisers can target consumers with the click of a button, provided all the necessary assets are at your...
iOS 6 Blocks Referral Data in Google Search
On September 19, iOS 6 was released. After just 24 hours more than 15% of all iOS devices had already installed the newest update. From that point forward, many web analysts noticed an enormous change....
3 Seemingly Unrelated Industry Developments that All Shout “You Need a Stronger Content Marketing Strategy”
The marketing industry is abuzz with everyone’s new favorite term right now – ‘Content Marketing’. It’s hardly surprising as the worlds of search and social converge and the latter begins to enter a new phase...
SEO is bigger than Jesus! OK, how about ‘SEO is as nebulous as String Theory’
Out of respect for my church going friends I probably should retract my bombastic statement that SEO is bigger than Jesus, however I wholeheartedly stand by my claim that SEO is as nebulous as String...
How the Eighties has inspired some of today’s biggest advertisers
The opportunity to capitalize on the optimism and energy of years gone by has been a strategy employed by brands for some time. Recently one decade in particular has become a prominent point of reference. The Eighties...