On a recent morning our SVP of Client Services innocently sent over this message on Skype: “Thought you’d find this interesting: 66% of Advertisers Using Paid Social Ads Say ROI is Still a Concern”
Posts tagged "Adrian Goodsell"
STEAK’s POV: Facebook’s Newsfeed Redesign
Cleaner, Consistent, ‘Organizable’ Relevancy Mark Zuckerberg introduced Facebook’s Newsfeed announcement by likening Facebook to the ‘best personalized newspaper’ that could be created. The media platform analogy revealed a lot about what this announcement wanted to...
3 Seemingly Unrelated Industry Developments that All Shout “You Need a Stronger Content Marketing Strategy”
The marketing industry is abuzz with everyone’s new favorite term right now – ‘Content Marketing’. It’s hardly surprising as the worlds of search and social converge and the latter begins to enter a new phase...
6 Tips for Planning an Awesome Social Competition
Here are six tips that will help you evaluate the level of awesomeness of your planned social media campaigns:
The Pinterest interest… back on the up?
The hype surrounding Pinterest can only be described as a yo-yo; one minute it is the hottest up and coming social network and the next it is slammed for carrying little value or active users. ...
Instagram and Facebook? Not surprising in the least.
The most surprising thing about Facebook’s acquisition of Instagram, announced over the Easter weekend, is that it’s not really that surprising at all. Not even *winces* the $1 billion price tag… Why? Well Instagram may...
Many lightweight interactions over time, McKinsey’s consumer journey and social ROI
By Adrian Goodsell I’m a big fan of Paul Adams (@padday). He’s probably best known as the guy who laid the foundations for Google+ then upped and left before Circles launched to work on...
IAB Debate – Shiny Technical Objects and the Peril of Distraction
By Adrian Goodsell I attended the first IAB Social Media Debate of 2012 yesterday afternoon. It was also the first since STEAK joined the IAB’s Social Media Council. The motion was as follows: ‘The online...
The 5 ways to get a huge social media following fast
By Adrian Goodsell, The Wall, 30th January 2012 Looking for a huge numbers of fans? Can’t wait a second longer? Then read on, this blog post is for you… 1. Buy your fans This is...