Overview On Wednesday May 22, Google announced an update to their search algorithm, Penguin 2.0. As with much of Google’s focus over the past year, Penguin 2.0 aims to remove web spam from search results....
Overview On Wednesday May 22, Google announced an update to their search algorithm, Penguin 2.0. As with much of Google’s focus over the past year, Penguin 2.0 aims to remove web spam from search results....
This article will tell you everything you can expect to see from Google in the next few months, in particular those that effect SEO.
Last week, Carphone Warehouse launched a retro-styled refit of the classic mobile phone game Snake.
Data released recently by YouGov confirmed that Apple’s dominance of the tablet market in the UK is facing a serious challenge (see chart below). 10% of respondents said they owned a Samsung device in Q1 of...
The chances are that if you work in or around digital marketing, you will have heard about Panda, Penguin and penalties, or the “three Ps” if you want to be affectionate. Every SEO knows about...
The chances are that if you work in or around digital marketing, you will have heard about Panda, Penguin and penalties, or the “three Ps” if you want to be affectionate. Every SEO knows about...
On a recent morning our SVP of Client Services innocently sent over this message on Skype: “Thought you’d find this interesting: 66% of Advertisers Using Paid Social Ads Say ROI is Still a Concern”
Cleaner, Consistent, ‘Organizable’ Relevancy Mark Zuckerberg introduced Facebook’s Newsfeed announcement by likening Facebook to the ‘best personalized newspaper’ that could be created. The media platform analogy revealed a lot about what this announcement wanted to...
Like a love tryst with Kat Slater from Eastenders, this was a scrappy East London affair with very little class on show. The arches of Shoreditch Station created an unpleasant circle of wind; the low...
I’m not here to disparage our friend, CTR (Click-Through-Rate). It’s definitely a useful metric for marketers to gauge how their ads are performing. My purpose here is to provide insight on how (dare I say)...
Today is the 14th February so I do hope you have all prepared for the most romantic day of the calendar year… but don’t worry, this blog isn’t about offering advice on how best to...
Yesterday, Google announced a significant change to their AdWords system, called “Enhanced Campaigns.” This will affect all advertisers globally with changes to existing campaigns and campaign management expected to take place within the next six...