Overview On Wednesday May 22, Google announced an update to their search algorithm, Penguin 2.0. As with much of Google’s focus over the past year, Penguin 2.0 aims to remove web spam from search results....
Posts tagged "Digital Agency"
What to expect from Google and SEO in the coming months
This article will tell you everything you can expect to see from Google in the next few months, in particular those that effect SEO.
Carphone Warehouse unveils retro-styled refit of Snake
Last week, Carphone Warehouse launched a retro-styled refit of the classic mobile phone game Snake.
Samsung Tablets at 10% UK Marketshare: Time to Test Your Site
Data released recently by YouGov confirmed that Apple’s dominance of the tablet market in the UK is facing a serious challenge (see chart below). 10% of respondents said they owned a Samsung device in Q1 of...
Content, and the Future of Search
The chances are that if you work in or around digital marketing, you will have heard about Panda, Penguin and penalties, or the “three Ps” if you want to be affectionate. Every SEO knows about...
Content, and the Future of Search
The chances are that if you work in or around digital marketing, you will have heard about Panda, Penguin and penalties, or the “three Ps” if you want to be affectionate. Every SEO knows about...
Why I Can’t Believe Social Media Advertising is Still Getting This Kind of Response
On a recent morning our SVP of Client Services innocently sent over this message on Skype: “Thought you’d find this interesting: 66% of Advertisers Using Paid Social Ads Say ROI is Still a Concern”
STEAK’s POV: Facebook’s Newsfeed Redesign
Cleaner, Consistent, ‘Organizable’ Relevancy Mark Zuckerberg introduced Facebook’s Newsfeed announcement by likening Facebook to the ‘best personalized newspaper’ that could be created. The media platform analogy revealed a lot about what this announcement wanted to...
STEAK’s Raging Bulls emerged as 9-8 victors from a good-natured contest against Media Run
Like a love tryst with Kat Slater from Eastenders, this was a scrappy East London affair with very little class on show. The arches of Shoreditch Station created an unpleasant circle of wind; the low...
The catch-22 with CTR
I’m not here to disparage our friend, CTR (Click-Through-Rate). It’s definitely a useful metric for marketers to gauge how their ads are performing. My purpose here is to provide insight on how (dare I say)...
STEAK – 8 years on…
Today is the 14th February so I do hope you have all prepared for the most romantic day of the calendar year… but don’t worry, this blog isn’t about offering advice on how best to...
Google AdWords Enhanced Campaigns
Yesterday, Google announced a significant change to their AdWords system, called “Enhanced Campaigns.” This will affect all advertisers globally with changes to existing campaigns and campaign management expected to take place within the next six...