The chances are that if you work in or around digital marketing, you will have heard about Panda, Penguin and penalties, or the “three Ps” if you want to be affectionate. Every SEO knows about...
Posts tagged "Digital Marketing Agency"
Content, and the Future of Search
The chances are that if you work in or around digital marketing, you will have heard about Panda, Penguin and penalties, or the “three Ps” if you want to be affectionate. Every SEO knows about...
PPC Briefing: Google Shopping, PLAs and AdWords Part 2
In my previous post I discussed the changes Google are making to search and shopping results in the UK, France and other countries outside the US. Now I’m turning my attention to the impact these...
STEAK’s Raging Bulls emerged as 9-8 victors from a good-natured contest against Media Run
Like a love tryst with Kat Slater from Eastenders, this was a scrappy East London affair with very little class on show. The arches of Shoreditch Station created an unpleasant circle of wind; the low...
The catch-22 with CTR
I’m not here to disparage our friend, CTR (Click-Through-Rate). It’s definitely a useful metric for marketers to gauge how their ads are performing. My purpose here is to provide insight on how (dare I say)...
STEAK – 8 years on…
Today is the 14th February so I do hope you have all prepared for the most romantic day of the calendar year… but don’t worry, this blog isn’t about offering advice on how best to...
Google AdWords Enhanced Campaigns
Yesterday, Google announced a significant change to their AdWords system, called “Enhanced Campaigns.” This will affect all advertisers globally with changes to existing campaigns and campaign management expected to take place within the next six...
What will be trending in 2013 for Affiliate Marketing?
STEAK’s Osh Rice talks about what he thinks will be trending in 2013 for Affiliate Marketing.
360i lands in the UK!
STEAK HQ is buzzing with excitement today as we see the doors open to 360i’s UK office.
5 things we miss when we find exactly what we want
When you hear a bibliophile lament the loss of books in our society, you might think immediately of the preponderance of e-readers for consuming bestsellers. Subway cars and sales ads are full of them. You...
2012 – The year social grew up
2012 for me was the year that social media grew up. With a little help from Google, a little push from native advertising and a giant shove from social listening, we’re finally here.
Digital and TV: The best of friends
Back in the early days of online, paid search and display network salesmen and web agencies actively attacked TV advertising and sought to carve off a slice of fat, opulent TV budgets for this new...