Back in 2005 there were many search agencies with names prefixed with “i-” “e-” or that had “net”, “web” or similar words in them. All conveyed a sense that they were a technology company first, and...
Posts tagged "digital"
3 Seemingly Unrelated Industry Developments that All Shout “You Need a Stronger Content Marketing Strategy”
The marketing industry is abuzz with everyone’s new favorite term right now – ‘Content Marketing’. It’s hardly surprising as the worlds of search and social converge and the latter begins to enter a new phase...
Americas / Asia Pacific / Blog / Data / Digital marketing / Europe / Natural Search (SEO) / Paid Search (PPC) / Search
Should SEO Departments be Renamed “Content Marketing” Departments?
During an event that launched Econsultancy’s first Content Marketing Survey of 1,300 industry agencies, brands and publishers, one guest speaker stated that “SEO departments should be renamed content marketing departments” and that “it’s not a technical...
Blog / Brands / Digital marketing / Europe / Natural Search (SEO) / News / Paid Search (PPC) / Search / Social / Social Media
How online media and platforms change story-forms
Storytelling in digital media has been getting a lot of talk lately among more branding-focused agencies. On the performance side (particularly in SEO), we’re hearing an awful lot about content marketing.
6 Tips for Planning an Awesome Social Competition
Here are six tips that will help you evaluate the level of awesomeness of your planned social media campaigns:
Marketing the Moon
The death last week of Neil Armstrong closes the door on possibly one of the greatest unrealised marketing opportunities of the 20th century. Armstrong was famously reticent about cashing in on his fame – he...
Neutered Newspapers Become Irrelevant as Prince Harry Snap Goes Viral
Threatened by legal action from an apoplectic Prince Charles, British newspapers have been unable to publish photos of the internet sensation of the year – Prince Harry cupping his crown jewels after a game of...
STEAK Digital Days: PPC Account Manager
Just a warning – this is going to be a slight detour from Dan McKintosh’s Prêt sponsored blog post! My work day usually starts by me speed walking out of Holborn station having professed to have found...
Corned Beef Sandwich
I’m starting to tire of the name of this blog series. I crave novelty. I’m not a starter-finisher. I’m flighty. Commitments are liquid to me. I’m not sure I ever really liked corned beef anyway....
STEAK Digital Days: Senior PPC Executive Romain Bonnet
After graduation I thought I wanted to live abroad for a while. Having done my final internship in London (the city is especially appealing for the recently graduated French), I wanted to come back to...
Corned Beef Sandwich #01
By Simon Mackenzie, Senior Planner Welcome one and all to a new, appallingly named regular feature of the STEAK blog. Each Friday, I will round up a selection of the more interesting posts I’ve come across...
STEAK Digital New York Appoints Ruth Nightengale Senior Vice President Client Services
Ruth Nightengale as Senior Vice President of Client Services for the New York office.