Like a love tryst with Kat Slater from Eastenders, this was a scrappy East London affair with very little class on show. The arches of Shoreditch Station created an unpleasant circle of wind; the low...
Posts tagged "football"
STEAK vs Dentsu: A lesson in fitness, but the signs are positive
By Peter Wood In football, a preseason friendly is the chance to establish where you are with a playing squad, judge fitness levels and test out new formations. Last night’s Old Street encounter was no...
Research downgrades the importance of Facebook Sponsored Stories
By Peter Wood, The Wall So I’ve had this inkling for a while. It goes a little something like this… What your friends like does not have a massive impact on your purchasing decisions I...
The 5 ways to get a huge social media following fast
By Adrian Goodsell, The Wall, 30th January 2012 Looking for a huge numbers of fans? Can’t wait a second longer? Then read on, this blog post is for you… 1. Buy your fans This is...
Arsenal FC see value in transparency with major blogger outreach coup
By Peter Wood, posted on The Wall 14 November, 2011 Blogger outreach is an interesting concept that in theory should work but often doesn’t. The idea is that brands approach bloggers and ask them to write...
Glory Glory Man Utd: Can they beat Facebook at its own game?
By Peter Wood, The Wall, 2 November, 2011 Manchester United have struck a deal with Sapient Nitro to become their global digital agency and as part of that deal, word has it they’re going to create...
Premier League of Social Media
Steak’s Social Media guru Peter Wood delves into the world of premiership footballers to examine how effectively players and clubs are harnessing the power of social media to engage with their loyal fans, and who...
Raging Bulls storming the Yahoo! Premier League
Steak’s Raging Bulls have made a winning start to the inaugural Yahoo! Premier League season. The 5 a side competition sees 12 agencies battling it out over 2 groups for the right to be crowned the...