Today is the 14th February so I do hope you have all prepared for the most romantic day of the calendar year… but don’t worry, this blog isn’t about offering advice on how best to...
Posts tagged "Marketing"
STEAK’s POV: Facebook’s Graph Search
Facebook’s announcement of Graph Search this week has triggered predictable headlines that the social network is set on competing head-to-head with search giant Google.
The Image Era: You’re Living in it
Last month I had attended an Andy Warhol Exhibit at the Met where I came across a series of works titled, “Daily Images: From Banality to Disaster.” Warhol’s collection inspired me, and jumpstarted a thought...
Asia Pacific / Blog / Brands / Data / Digital marketing / Europe / News / Paid Search (PPC) / Search
Running Multilingual Paid Search Campaigns
The beauty of launching a Paid Search campaign in another country is the immediacy of the activity. Advertisers can target consumers with the click of a button, provided all the necessary assets are at your...
iOS 6 Blocks Referral Data in Google Search
On September 19, iOS 6 was released. After just 24 hours more than 15% of all iOS devices had already installed the newest update. From that point forward, many web analysts noticed an enormous change....
3 Seemingly Unrelated Industry Developments that All Shout “You Need a Stronger Content Marketing Strategy”
The marketing industry is abuzz with everyone’s new favorite term right now – ‘Content Marketing’. It’s hardly surprising as the worlds of search and social converge and the latter begins to enter a new phase...
SEO is bigger than Jesus! OK, how about ‘SEO is as nebulous as String Theory’
Out of respect for my church going friends I probably should retract my bombastic statement that SEO is bigger than Jesus, however I wholeheartedly stand by my claim that SEO is as nebulous as String...
Romney and Obama: The Social Butterflies
The year 2004 was about blogs, 2008 was about Facebook, and the 2012 election was clearly dominated by Twitter. The two Presidential candidates embraced social media and utilised its power of broadcast like never before....
SEO needs more Graduates from the Arts
Have you recently graduated with a degree in history? Have years of intellectualism left you feeling unprepared for the job market, despite the promises of your teachers and lecturers? Have you been in an academic...
Search Engines are Dying, Decision Engines are Born & SEO Lives On
Rest assured – I’m no doomsayer. Search engines still exist and SEO is alive and well. Until the day search engines can retrieve information and interpret it in the context of human understanding (experience, culture,...
Are your Facebook fans totally devoted? The importance of loyalty in social media
Watching an online conference recently, run by social media monitoring experts Social Bakers, I was struck by a point about fan loyalty made by Helen Min, Product Marketing Manager of Facebook. She stressed the idea...
STEAK Digital Days: Christina Martins, Copy-Editor
As STEAK UK’s dedicated in-house Copy Editor, my day is varied as I work across our client base from a range of perspectives. From content strategy to blogs, if it requires words, I’m the go-to...