The chances are that if you work in or around digital marketing, you will have heard about Panda, Penguin and penalties, or the “three Ps” if you want to be affectionate. Every SEO knows about...
Posts tagged "natural search"
iOS 6 Blocks Referral Data in Google Search
On September 19, iOS 6 was released. After just 24 hours more than 15% of all iOS devices had already installed the newest update. From that point forward, many web analysts noticed an enormous change....
3 Seemingly Unrelated Industry Developments that All Shout “You Need a Stronger Content Marketing Strategy”
The marketing industry is abuzz with everyone’s new favorite term right now – ‘Content Marketing’. It’s hardly surprising as the worlds of search and social converge and the latter begins to enter a new phase...
SEO is bigger than Jesus! OK, how about ‘SEO is as nebulous as String Theory’
Out of respect for my church going friends I probably should retract my bombastic statement that SEO is bigger than Jesus, however I wholeheartedly stand by my claim that SEO is as nebulous as String...
SEO is bigger than Jesus! OK, how about ‘SEO is as nebulous as String Theory’
Out of respect for my church going friends I probably should retract my bombastic statement that SEO is bigger than Jesus, however I wholeheartedly stand by my claim that SEO is as nebulous as String...
SEO needs more Graduates from the Arts
Have you recently graduated with a degree in history? Have years of intellectualism left you feeling unprepared for the job market, despite the promises of your teachers and lecturers? Have you been in an academic...
Remarketing: A Pushy Salesman vs. An Attentive Significant Other
The overwhelming majority of consumers seem to have the same feeling towards Remarketing: it’s creepy and intrusive. Yet from retailers to consumer electronics to telecommunications companies, Remarketing is used by most advertisers. When Remarketing was...
Search Engines are Dying, Decision Engines are Born & SEO Lives On
Rest assured – I’m no doomsayer. Search engines still exist and SEO is alive and well. Until the day search engines can retrieve information and interpret it in the context of human understanding (experience, culture,...
Americas / Asia Pacific / Blog / Data / Digital marketing / Europe / Natural Search (SEO) / Paid Search (PPC) / Search
Should SEO Departments be Renamed “Content Marketing” Departments?
During an event that launched Econsultancy’s first Content Marketing Survey of 1,300 industry agencies, brands and publishers, one guest speaker stated that “SEO departments should be renamed content marketing departments” and that “it’s not a technical...
Blog / Brands / Digital marketing / Europe / Natural Search (SEO) / News / Paid Search (PPC) / Search / Social / Social Media
How online media and platforms change story-forms
Storytelling in digital media has been getting a lot of talk lately among more branding-focused agencies. On the performance side (particularly in SEO), we’re hearing an awful lot about content marketing.
Lions and Tigers and Bears…OK, how about Penguins and Pandas and ‘lies’….
For years ‘SEO’ has been as much a pejorative label as the term ‘PC’ (as in Politically Correct not Personal Computer).
Conspiracy theories, and Google’s natural search results…
By Gareth Owen, Search Engine Watch, October 26th, 2011 I am not usually one for a conspiracy theory, unless it’s contained within a decent yarn like the Da Vinci code… but over the last year in...