Whilst the world of PPC is focused on Enhanced Campaigns, another significant shift in the AdWords portfolio has launched that has an immediate impact.
Posts tagged "paid search"
The catch-22 with CTR
I’m not here to disparage our friend, CTR (Click-Through-Rate). It’s definitely a useful metric for marketers to gauge how their ads are performing. My purpose here is to provide insight on how (dare I say)...
Google AdWords Enhanced Campaigns
Yesterday, Google announced a significant change to their AdWords system, called “Enhanced Campaigns.” This will affect all advertisers globally with changes to existing campaigns and campaign management expected to take place within the next six...
Asia Pacific / Blog / Brands / Data / Digital marketing / Europe / News / Paid Search (PPC) / Search
Running Multilingual Paid Search Campaigns
The beauty of launching a Paid Search campaign in another country is the immediacy of the activity. Advertisers can target consumers with the click of a button, provided all the necessary assets are at your...
Remarketing: A Pushy Salesman vs. An Attentive Significant Other
The overwhelming majority of consumers seem to have the same feeling towards Remarketing: it’s creepy and intrusive. Yet from retailers to consumer electronics to telecommunications companies, Remarketing is used by most advertisers. When Remarketing was...
Americas / Asia Pacific / Blog / Data / Digital marketing / Europe / Natural Search (SEO) / Paid Search (PPC) / Search
Should SEO Departments be Renamed “Content Marketing” Departments?
During an event that launched Econsultancy’s first Content Marketing Survey of 1,300 industry agencies, brands and publishers, one guest speaker stated that “SEO departments should be renamed content marketing departments” and that “it’s not a technical...
Blog / Brands / Digital marketing / Europe / Natural Search (SEO) / News / Paid Search (PPC) / Search / Social / Social Media
How online media and platforms change story-forms
Storytelling in digital media has been getting a lot of talk lately among more branding-focused agencies. On the performance side (particularly in SEO), we’re hearing an awful lot about content marketing.
Lions and Tigers and Bears…OK, how about Penguins and Pandas and ‘lies’….
For years ‘SEO’ has been as much a pejorative label as the term ‘PC’ (as in Politically Correct not Personal Computer).
Why PPC Managers & Baseball Managers Have Something in Common
I love baseball. You have to love baseball in Cleveland or they revoke your driver’s licence (okay, maybe that’s an exaggeration but it is the American pastime). When I was growing up my Dad and...
STEAK Digital Days: PPC Account Manager
Just a warning – this is going to be a slight detour from Dan McKintosh’s Prêt sponsored blog post! My work day usually starts by me speed walking out of Holborn station having professed to have found...
STEAK Digital Days: Senior PPC Executive Romain Bonnet
After graduation I thought I wanted to live abroad for a while. Having done my final internship in London (the city is especially appealing for the recently graduated French), I wanted to come back to...
PPC scams to avoid
By Duncan Parry, Search Engine Watch One of the drivers of the growth of the digital industry has been the low barriers to entry in the industry. Anybody can start learning PPC from the Google site, or...