By Shamsul Chowdhury, New York office We made an interesting paid search discovery whilst admiring our Managing Director’s cable knit sweater. He disclosed that the garment was from Scotch & Soda, a store in Soho...
Posts tagged "paid search"
Top 5 tips for starting a career in PPC…and no, you don’t need a degree in digital marketing
By John Barham EU bailouts. Stagnating political action. UK unemployment at a 17 year high. 2012 is not looking good for those recently out of university who want to grab themselves a rung on...
Conspiracy theories, and Google’s natural search results…
By Gareth Owen, Search Engine Watch, October 26th, 2011 I am not usually one for a conspiracy theory, unless it’s contained within a decent yarn like the Da Vinci code… but over the last year in...
UK Search Awards – Steak shortlisted!
Really pleased that our Christmas paid search Campaign for Debenhams has been shortlisted in the UK Search Awards! More info here… Well done everyone!
What Google+ Means for Search
We know what you’re thinking: How can I spend more time on social networks? Surely that question was buzzing around the Googleplex this year, as the internet monolith prepped for its fourth foray into social...
What Display Can Learn from Search
Greetings from Steak in New York. Today we’re talking about display advertising – those fun little ads (text, images, video, rich media) that appear on most websites you visit. These ads are crucial to making money...
Google+1, Search and Social: Game Changer or Me Too Announcement?
So, another day, another Google announcement that shakes the foundations of social and search strategies. Or does it? Here are our initial – and I stress initial – thoughts on Google +1. Right now...
Easier Negative Keyword Management in AdWords
By Duncan Parry, Search Engine Watch, Mar 2, 2011 In January, Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Maybe it was because January is...
Dear European Commission: Please Don’t Ruin PPC
By Duncan Parry, Search Engine Watch, Mar 2, 2011 Many agencies, publishers, and advertisers across Europe have been sent documents by the European Commission (EC) recently, requesting detailed information about the online advertising marketplace — and...
SEO and PPC: A Love-Hate Relationship
By Gareth Owen, Search Engine Watch, Feb 16 2011 Alex Cohen yesterday wrote about how paid results are increasingly getting clicks at the expense of organic results in “PPC vs. SEO: Paid Search as Your Organic...
UK PPC: Is Microsoft Distracted in Paid Search?
By Duncan Parry, Search Engine Watch, Feb 2, 2011 Following its successful rollout in North America, Microsoft and Yahoo are focusing on rolling out the Search Alliance in Europe, starting with natural search results on Yahoo...
MOO.COM appoints Steak to handle international digital account
We are delighted to have been appointed by online print business MOO.COM to handle its international digital marketing activity. The account, which was won in a three-way agency pitch, will focus on paid search and...