2012 for me was the year that social media grew up. With a little help from Google, a little push from native advertising and a giant shove from social listening, we’re finally here.
Posts tagged "Peter Wood"
Why Knowing So Much About Us Could be Facebook’s Advertising Downfall
Facebook today revealed plans to trial putting adverts directly into its users’ newsfeeds – whether they want them or not. So will the site face a backlash from its members? And will these promoted ads...
Corned Beef Sandwich #07 – The Nolympics Edition
This is a certified Olympic-free Zone. Not a single reference after this disclaimer. I have managed to watch precisely no events so far, a week in. It’s not that I’ve tried to miss them or...
Sex, drugs and social no’s
Social media moves at quite a pace. This line is constantly reeled off over and over again, but it’s worth reiterating because it moves at such a pace it catches even the most savvy of...
Top 5 Tips for creating a great SlideShare account
By Peter Wood Business-to-business social is a brilliant place to be at the moment. It’s generally not spammy (bar social media ninjas begging you to sign up to their webinars), it can act as...
What happens when the Pinterest hype dies down…
Pinterest has been going into hyper drive of late. Everyone is keen to extoll the virtues of the new social network. The hyperbole is quite unbelievable. It’s the new place to hang out, share pictures...
STEAK vs Dentsu: A lesson in fitness, but the signs are positive
By Peter Wood In football, a preseason friendly is the chance to establish where you are with a playing squad, judge fitness levels and test out new formations. Last night’s Old Street encounter was no...
Quick and dirty analysis of the new Facebook Brand Pages
By Peter Wood Facebook have a habit of springing unpleasant surprises on people. Timeline rolled out recently for personal profiles and a mad dash ensued to ensure all past shame was removed as quickly...
Research downgrades the importance of Facebook Sponsored Stories
By Peter Wood, The Wall So I’ve had this inkling for a while. It goes a little something like this… What your friends like does not have a massive impact on your purchasing decisions I...
STEAK talk B2B Social at the Enterprise Ireland Retailer Solutions CEO Forum
By Peter Wood The STEAK Social team was invited to speak at the Enterprise Ireland Retailer Solutions CEO Forum at East Point in Dublin. Enterprise Ireland help promote the export of Irish business globally. STEAK...
Monetizing influence will destroy the fabric of social media
By Peter Wood, The Wall, 27th January 2012 What is influence? It’s a massive question in the world of social media. Thousands of man hours are being pumped into companies who are trying to solve...
Facebook, Twitter and LinkedIn are terrestrial TV…
By Peter Wood, The Wall, 26th January 2012 Social media has clunked its way through many evolutions over the years. The past four has seen the digital world settle into a social rhythm. Facebook being...