In my previous post I discussed the changes Google are making to search and shopping results in the UK, France and other countries outside the US. Now I’m turning my attention to the impact these...
Posts tagged "PPC"
PPC Briefing: Google Shopping, PLAs and AdWords Part 1
Whilst the world of PPC is focused on Enhanced Campaigns, another significant shift in the AdWords portfolio has launched that has an immediate impact.
The catch-22 with CTR
I’m not here to disparage our friend, CTR (Click-Through-Rate). It’s definitely a useful metric for marketers to gauge how their ads are performing. My purpose here is to provide insight on how (dare I say)...
Google AdWords Enhanced Campaigns
Yesterday, Google announced a significant change to their AdWords system, called “Enhanced Campaigns.” This will affect all advertisers globally with changes to existing campaigns and campaign management expected to take place within the next six...
Asia Pacific / Blog / Brands / Data / Digital marketing / Europe / News / Paid Search (PPC) / Search
Running Multilingual Paid Search Campaigns
The beauty of launching a Paid Search campaign in another country is the immediacy of the activity. Advertisers can target consumers with the click of a button, provided all the necessary assets are at your...
Remarketing: A Pushy Salesman vs. An Attentive Significant Other
The overwhelming majority of consumers seem to have the same feeling towards Remarketing: it’s creepy and intrusive. Yet from retailers to consumer electronics to telecommunications companies, Remarketing is used by most advertisers. When Remarketing was...
Americas / Asia Pacific / Blog / Data / Digital marketing / Europe / Natural Search (SEO) / Paid Search (PPC) / Search
Should SEO Departments be Renamed “Content Marketing” Departments?
During an event that launched Econsultancy’s first Content Marketing Survey of 1,300 industry agencies, brands and publishers, one guest speaker stated that “SEO departments should be renamed content marketing departments” and that “it’s not a technical...
Why PPC Managers & Baseball Managers Have Something in Common
I love baseball. You have to love baseball in Cleveland or they revoke your driver’s licence (okay, maybe that’s an exaggeration but it is the American pastime). When I was growing up my Dad and...
STEAK Digital Days: PPC Account Manager
Just a warning – this is going to be a slight detour from Dan McKintosh’s Prêt sponsored blog post! My work day usually starts by me speed walking out of Holborn station having professed to have found...
STEAK Digital Days: Senior PPC Executive Romain Bonnet
After graduation I thought I wanted to live abroad for a while. Having done my final internship in London (the city is especially appealing for the recently graduated French), I wanted to come back to...
Get Ahead – Integrate your Affiliate Strategy with Search
At STEAK, we strongly believe that actively integrating online campaigns provides the strongest overall results. Shared knowledge between experts in different disciplines creates a dynamic atmosphere, essential in an industry that moves forward so rapidly....
STEAK Digital Days: Co-Founder Duncan Parry
We’re often asked by interview candidates what an “average” day is like in the STEAK offices. Amongst the regular posts we make about digital industry topics, we’re posting a series of “day in the life”...