By Duncan Parry Building an agency from scratch means reviewing piles of CVs and spending a lot of hours interviewing – especially in an industry where competition for staff is fierce at all levels. I’ve...
Posts tagged "PPC"
Top 10 Questions to Ask a PPC Agency
By John Barham At STEAK we are asked many things by prospective clients as they try to gauge who we are, how we work and ultimately whether they want to work with us. Below...
PPC scams to avoid
By Duncan Parry, Search Engine Watch One of the drivers of the growth of the digital industry has been the low barriers to entry in the industry. Anybody can start learning PPC from the Google site, or...
Why are retailers’ Paid Search ads coming together on Google?
By Shamsul Chowdhury, New York office We made an interesting paid search discovery whilst admiring our Managing Director’s cable knit sweater. He disclosed that the garment was from Scotch & Soda, a store in Soho...
Top 5 tips for starting a career in PPC…and no, you don’t need a degree in digital marketing
By John Barham EU bailouts. Stagnating political action. UK unemployment at a 17 year high. 2012 is not looking good for those recently out of university who want to grab themselves a rung on...
7 Steps to Prepare For the Search Alliance in the UK
By Duncan Parry, Search Engine Watch, 27th January 2012 After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here...
UK Search Awards – Steak shortlisted!
Really pleased that our Christmas paid search Campaign for Debenhams has been shortlisted in the UK Search Awards! More info here… Well done everyone!
What Google+ Means for Search
We know what you’re thinking: How can I spend more time on social networks? Surely that question was buzzing around the Googleplex this year, as the internet monolith prepped for its fourth foray into social...
What Display Can Learn from Search
Greetings from Steak in New York. Today we’re talking about display advertising – those fun little ads (text, images, video, rich media) that appear on most websites you visit. These ads are crucial to making money...
Google+1, Search and Social: Game Changer or Me Too Announcement?
So, another day, another Google announcement that shakes the foundations of social and search strategies. Or does it? Here are our initial – and I stress initial – thoughts on Google +1. Right now...
Easier Negative Keyword Management in AdWords
By Duncan Parry, Search Engine Watch, Mar 2, 2011 In January, Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Maybe it was because January is...
SEO and PPC: A Love-Hate Relationship
By Gareth Owen, Search Engine Watch, Feb 16 2011 Alex Cohen yesterday wrote about how paid results are increasingly getting clicks at the expense of organic results in “PPC vs. SEO: Paid Search as Your Organic...