Overview On Wednesday May 22, Google announced an update to their search algorithm, Penguin 2.0. As with much of Google’s focus over the past year, Penguin 2.0 aims to remove web spam from search results....
Posts tagged "search marketing"
Content, and the Future of Search
The chances are that if you work in or around digital marketing, you will have heard about Panda, Penguin and penalties, or the “three Ps” if you want to be affectionate. Every SEO knows about...
PPC Briefing: Google Shopping, PLAs and AdWords Part 2
In my previous post I discussed the changes Google are making to search and shopping results in the UK, France and other countries outside the US. Now I’m turning my attention to the impact these...
PPC Briefing: Google Shopping, PLAs and AdWords Part 1
Whilst the world of PPC is focused on Enhanced Campaigns, another significant shift in the AdWords portfolio has launched that has an immediate impact.
The catch-22 with CTR
I’m not here to disparage our friend, CTR (Click-Through-Rate). It’s definitely a useful metric for marketers to gauge how their ads are performing. My purpose here is to provide insight on how (dare I say)...
How to Land an Internship in Search
An internship is a great way to open the door to a career. Competition is often fierce – especially in the current economic climate.
Asia Pacific / Blog / Brands / Data / Digital marketing / Europe / News / Paid Search (PPC) / Search
Running Multilingual Paid Search Campaigns
The beauty of launching a Paid Search campaign in another country is the immediacy of the activity. Advertisers can target consumers with the click of a button, provided all the necessary assets are at your...
SEO is bigger than Jesus! OK, how about ‘SEO is as nebulous as String Theory’
Out of respect for my church going friends I probably should retract my bombastic statement that SEO is bigger than Jesus, however I wholeheartedly stand by my claim that SEO is as nebulous as String...
SEO needs more Graduates from the Arts
Have you recently graduated with a degree in history? Have years of intellectualism left you feeling unprepared for the job market, despite the promises of your teachers and lecturers? Have you been in an academic...
Remarketing: A Pushy Salesman vs. An Attentive Significant Other
The overwhelming majority of consumers seem to have the same feeling towards Remarketing: it’s creepy and intrusive. Yet from retailers to consumer electronics to telecommunications companies, Remarketing is used by most advertisers. When Remarketing was...
Search Engines are Dying, Decision Engines are Born & SEO Lives On
Rest assured – I’m no doomsayer. Search engines still exist and SEO is alive and well. Until the day search engines can retrieve information and interpret it in the context of human understanding (experience, culture,...
How a 91 year old Campaign has Embraced Digital to Remain Fresh and Relevant
On 7 November 1919 King George V dedicated 11 November as a day of remembrance for members of the armed forces who were killed during World War I. Poppies were first suggested as a symbol...