Overview On Wednesday 22 May, Google announced an update to their search algorithm, Penguin 2.0. As with much of Google’s focus over the past year, Penguin 2.0 aims to remove web spam from search results....
Posts tagged "search"
STEAK’s POV: Google Penguin 2.0
Overview On Wednesday May 22, Google announced an update to their search algorithm, Penguin 2.0. As with much of Google’s focus over the past year, Penguin 2.0 aims to remove web spam from search results....
The catch-22 with CTR
I’m not here to disparage our friend, CTR (Click-Through-Rate). It’s definitely a useful metric for marketers to gauge how their ads are performing. My purpose here is to provide insight on how (dare I say)...
Digital and TV: The best of friends
Back in the early days of online, paid search and display network salesmen and web agencies actively attacked TV advertising and sought to carve off a slice of fat, opulent TV budgets for this new...
Asia Pacific / Blog / Brands / Data / Digital marketing / Europe / News / Paid Search (PPC) / Search
Running Multilingual Paid Search Campaigns
The beauty of launching a Paid Search campaign in another country is the immediacy of the activity. Advertisers can target consumers with the click of a button, provided all the necessary assets are at your...
SEO is bigger than Jesus! OK, how about ‘SEO is as nebulous as String Theory’
Out of respect for my church going friends I probably should retract my bombastic statement that SEO is bigger than Jesus, however I wholeheartedly stand by my claim that SEO is as nebulous as String...
Remarketing: A Pushy Salesman vs. An Attentive Significant Other
The overwhelming majority of consumers seem to have the same feeling towards Remarketing: it’s creepy and intrusive. Yet from retailers to consumer electronics to telecommunications companies, Remarketing is used by most advertisers. When Remarketing was...
Search Engines are Dying, Decision Engines are Born & SEO Lives On
Rest assured – I’m no doomsayer. Search engines still exist and SEO is alive and well. Until the day search engines can retrieve information and interpret it in the context of human understanding (experience, culture,...
STEAK Digital Days: SEO Account Executive
By Simon Wong If the below tickles your fancy, and you are either a recent grad or about to graduate, get applying to work for STEAK… vacancies here. My life began in middle summer of...
What happens when the Pinterest hype dies down…
Pinterest has been going into hyper drive of late. Everyone is keen to extoll the virtues of the new social network. The hyperbole is quite unbelievable. It’s the new place to hang out, share pictures...
MI EXPO 2012 Awards….STEAK shortlisted for 3 awards!
We are very pleased to announce that STEAK have been shortlisted for 3 categories in the MI EXPO Awards. The Debenhams Christmas Sale Campaign has made the shortlist for both Innovative use of Search and Innovative use...
STEAK Expands Global Operations
We are pleased to announce the expansion of its US operations with a new location in Santa Monica, CA. STEAK LA will be headed by Norman Brauns, a long-time employee of STEAK and a well-respected industry...