Cleaner, Consistent, ‘Organizable’ Relevancy Mark Zuckerberg introduced Facebook’s Newsfeed announcement by likening Facebook to the ‘best personalized newspaper’ that could be created. The media platform analogy revealed a lot about what this announcement wanted to...
2012 for me was the year that social media grew up. With a little help from Google, a little push from native advertising and a giant shove from social listening, we’re finally here.
One thing shown by this week’s enormous public backlash against the new Instagram Terms of Service is just how ingrained in popular culture the mobile photo-sharing app has become.
The marketing industry is abuzz with everyone’s new favorite term right now – ‘Content Marketing’. It’s hardly surprising as the worlds of search and social converge and the latter begins to enter a new phase...
Watching an online conference recently, run by social media monitoring experts Social Bakers, I was struck by a point about fan loyalty made by Helen Min, Product Marketing Manager of Facebook. She stressed the idea...
Storytelling in digital media has been getting a lot of talk lately among more branding-focused agencies. On the performance side (particularly in SEO), we’re hearing an awful lot about content marketing.
Pinterest has been going into hyper drive of late. Everyone is keen to extoll the virtues of the new social network. The hyperbole is quite unbelievable. It’s the new place to hang out, share pictures...
From Sarah McClutchy, STEAK New York On Wednesday, Facebook made significant announcements regarding how brands can engage with their user audience. These changes, part of Facebook’s on-going effort to improve advertising revenue, will have a...
By Peter Wood Facebook have a habit of springing unpleasant surprises on people. Timeline rolled out recently for personal profiles and a mad dash ensued to ensure all past shame was removed as quickly...
By Peter Wood, The Wall, 11 January 2012 In the world of B2B, there is no doubt that LinkedIn is king. It’s a fantastic place to cultivate contacts, develop new ones, show off your business...
We know what you’re thinking: How can I spend more time on social networks? Surely that question was buzzing around the Googleplex this year, as the internet monolith prepped for its fourth foray into social...