2012 for me was the year that social media grew up. With a little help from Google, a little push from native advertising and a giant shove from social listening, we’re finally here.
Posts tagged "social networking"
InstaBrands
One thing shown by this week’s enormous public backlash against the new Instagram Terms of Service is just how ingrained in popular culture the mobile photo-sharing app has become.
3 Seemingly Unrelated Industry Developments that All Shout “You Need a Stronger Content Marketing Strategy”
The marketing industry is abuzz with everyone’s new favorite term right now – ‘Content Marketing’. It’s hardly surprising as the worlds of search and social converge and the latter begins to enter a new phase...
Romney and Obama: The Social Butterflies
The year 2004 was about blogs, 2008 was about Facebook, and the 2012 election was clearly dominated by Twitter. The two Presidential candidates embraced social media and utilised its power of broadcast like never before....
How the Eighties has inspired some of today’s biggest advertisers
The opportunity to capitalise on the optimism and energy of years gone by has been a strategy employed by brands for some time. Recently one decade in particular has become a prominent point of reference....
Are your Facebook fans totally devoted? The importance of loyalty in social media
Watching an online conference recently, run by social media monitoring experts Social Bakers, I was struck by a point about fan loyalty made by Helen Min, Product Marketing Manager of Facebook. She stressed the idea...
STEAK Glamping: have you ever been shot by your boss?
STEAK recently headed to the South West in two minibuses for a weekend of ridiculousness. Upon arrival we saw that our campsite has been converted into a swamp thanks to the rain, so most of...
Blog / Brands / Digital marketing / Europe / Natural Search (SEO) / News / Paid Search (PPC) / Search / Social / Social Media
How online media and platforms change story-forms
Storytelling in digital media has been getting a lot of talk lately among more branding-focused agencies. On the performance side (particularly in SEO), we’re hearing an awful lot about content marketing.
Research downgrades the importance of Facebook Sponsored Stories
By Peter Wood, The Wall So I’ve had this inkling for a while. It goes a little something like this… What your friends like does not have a massive impact on your purchasing decisions I...
IAB Debate – Shiny Technical Objects and the Peril of Distraction
By Adrian Goodsell I attended the first IAB Social Media Debate of 2012 yesterday afternoon. It was also the first since STEAK joined the IAB’s Social Media Council. The motion was as follows: ‘The online...
The 5 ways to get a huge social media following fast
By Adrian Goodsell, The Wall, 30th January 2012 Looking for a huge numbers of fans? Can’t wait a second longer? Then read on, this blog post is for you… 1. Buy your fans This is...
Monetizing influence will destroy the fabric of social media
By Peter Wood, The Wall, 27th January 2012 What is influence? It’s a massive question in the world of social media. Thousands of man hours are being pumped into companies who are trying to solve...