Whilst the world of PPC is focused on Enhanced Campaigns, another significant shift in the AdWords portfolio has launched that has an immediate impact.
Posts tagged "Steak"
STEAK – 8 years on…
Today is the 14th February so I do hope you have all prepared for the most romantic day of the calendar year… but don’t worry, this blog isn’t about offering advice on how best to...
Google AdWords Enhanced Campaigns
Yesterday, Google announced a significant change to their AdWords system, called “Enhanced Campaigns.” This will affect all advertisers globally with changes to existing campaigns and campaign management expected to take place within the next six...
What will be trending in 2013 for Affiliate Marketing?
STEAK’s Osh Rice talks about what he thinks will be trending in 2013 for Affiliate Marketing.
Snow and its impact on digital campaigns
As I’m writing this, I’m looking over at snow swirling down in the English countryside. The bout of snow hitting the UK today is speeding up the country towards London as I type, racing many...
Why the name “STEAK”?
Back in 2005 there were many search agencies with names prefixed with “i-” “e-” or that had “net”, “web” or similar words in them. All conveyed a sense that they were a technology company first, and...
2012 – The year social grew up
2012 for me was the year that social media grew up. With a little help from Google, a little push from native advertising and a giant shove from social listening, we’re finally here.
Digital and TV: The best of friends
Back in the early days of online, paid search and display network salesmen and web agencies actively attacked TV advertising and sought to carve off a slice of fat, opulent TV budgets for this new...
Walking in a #TwinterWonderland
360i have made history with a fantastic social concept to raise funds for Hurricane Sandy.
The Image Era: You’re Living in it
Last month I had attended an Andy Warhol Exhibit at the Met where I came across a series of works titled, “Daily Images: From Banality to Disaster.” Warhol’s collection inspired me, and jumpstarted a thought...
Asia Pacific / Blog / Brands / Data / Digital marketing / Europe / News / Paid Search (PPC) / Search
Running Multilingual Paid Search Campaigns
The beauty of launching a Paid Search campaign in another country is the immediacy of the activity. Advertisers can target consumers with the click of a button, provided all the necessary assets are at your...
iOS 6 Blocks Referral Data in Google Search
On September 19, iOS 6 was released. After just 24 hours more than 15% of all iOS devices had already installed the newest update. From that point forward, many web analysts noticed an enormous change....