Back in the early days of online, paid search and display network salesmen and web agencies actively attacked TV advertising and sought to carve off a slice of fat, opulent TV budgets for this new...
Posts tagged "Twitter"
3 Seemingly Unrelated Industry Developments that All Shout “You Need a Stronger Content Marketing Strategy”
The marketing industry is abuzz with everyone’s new favorite term right now – ‘Content Marketing’. It’s hardly surprising as the worlds of search and social converge and the latter begins to enter a new phase...
Romney and Obama: The Social Butterflies
The year 2004 was about blogs, 2008 was about Facebook, and the 2012 election was clearly dominated by Twitter. The two Presidential candidates embraced social media and utilised its power of broadcast like never before....
STEAK Glamping: have you ever been shot by your boss?
STEAK recently headed to the South West in two minibuses for a weekend of ridiculousness. Upon arrival we saw that our campsite has been converted into a swamp thanks to the rain, so most of...
Neutered Newspapers Become Irrelevant as Prince Harry Snap Goes Viral
Threatened by legal action from an apoplectic Prince Charles, British newspapers have been unable to publish photos of the internet sensation of the year – Prince Harry cupping his crown jewels after a game of...
Corned Beef Sandwich #07 – The Nolympics Edition
This is a certified Olympic-free Zone. Not a single reference after this disclaimer. I have managed to watch precisely no events so far, a week in. It’s not that I’ve tried to miss them or...
Many lightweight interactions over time, McKinsey’s consumer journey and social ROI
By Adrian Goodsell I’m a big fan of Paul Adams (@padday). He’s probably best known as the guy who laid the foundations for Google+ then upped and left before Circles launched to work on...
The 5 ways to get a huge social media following fast
By Adrian Goodsell, The Wall, 30th January 2012 Looking for a huge numbers of fans? Can’t wait a second longer? Then read on, this blog post is for you… 1. Buy your fans This is...
Monetizing influence will destroy the fabric of social media
By Peter Wood, The Wall, 27th January 2012 What is influence? It’s a massive question in the world of social media. Thousands of man hours are being pumped into companies who are trying to solve...
Facebook, Twitter and LinkedIn are terrestrial TV…
By Peter Wood, The Wall, 26th January 2012 Social media has clunked its way through many evolutions over the years. The past four has seen the digital world settle into a social rhythm. Facebook being...
10 Elements of a Perfectly Optimised Page
By Gareth Owen, Search Engine Watch, 18 January 2012 One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on a website. So what...
Social Media Outrage and Twitribution – The short lifespan of a trending topic
By Peter Wood, The Wall, 6 December 2011 I was recently asked about the effects of social media and public outrage. Specifically, the question was around Jeremy Clarkson and his ‘oh so controversial’ comments on...